hinter jedem Buch steht eine Geschichte

Media Mentions

English articles featuring Jellybooks

Technology to help indies compete with web giants – The Bookseller (4 July 2022)

Book technology specialists Jellybooks and Batchline, owned by the Booksellers Association, have teamed up to help indie booksellers better engage with readers online. The new partnership makes it easier for bookshops to integrate online samples, with “peek inside” book functionality on their websites to help close the gap with online retail giants.

Batchline expands offer during Independent Bookshop Week - Bookbrunch (22 June 2022)

Book technology specialists Jellybooks and Batchline, owned by the Bookseller Association, have teamed up to help independent booksellers better engage with readers online.  

According to Batchline: 'A turn-key integration of the Jellybooks' one-click cloud reader solution with the Batchline ecommerce solution for bookshops means that clickable book samples and peek-inside functionality will start to appear on independent bookseller websites across the country.

'The e-commerce tools from Batchline now insert online Jellybooks samples directly and automatically into the pages of participating retailers. Jon Garrad of Book-ish, an award-winning bookshop in Crickhowell (Powys, Wales) tweeted: "It's pretty neat. Interactive browsing for your shoppers, next to no effort for you (you need to upload one file and tick a few boxes on your website, A MINUTE'S WORK)."

'Over 30,000 titles from Penguin Random House are available as are many thousands of books from Pan Macmillan, Hachette, Harper Collins, Bloomsbury, DK, and many other publishers, large and small.  The service is also in use by Blackwell’s Books and will go live with many independent, chain, and non-traditional booksellers across the UK and Ireland in the coming days and weeks.'

Readmagine - Publishing Perspectives (3 June 2022)

Arantza Larrauri of Libranda has moderated a talk on digital marketing tools with Jellybooks founder Andrew Rhomberg and the ubiquitous Nathan Hull of Norway’s Beat Tech.

The 2021 Booker Prize for fiction (27 July 2021)

In a collaboration with technology specialist Jellybooks, the longlisted titles are available to explore via a dedicated online 2021 Booker Prize Magazine. Powered by Jellybooks’ new interactive online platform, the magazine enables readers to learn more about each book and read a sample. The 2021 Booker Prize Magazine will be accessible here: jbks.co/the-2021-longlist.

London’s Booker Prize for Fiction Names Its 2021 Longlist – Publishing Perspectives (26 July 2021)

"Andrew Rhomberg’s Jellybooks is collaborating with the Booker on a digital magazine intended to provide information about each longlisted title and samples of the books’ texts. You’ll find that online resource here."

Jellybooks launches Summer of Reading campaign – The Bookseller  (16 June 2021)

Jellybooks, a platform for exploring, sampling and sharing books, is partnering with publishers and bookshops to launch a Summer of Reading campaign, giving people a sneak peek at its hottest new books.

The Summer of Reading campaign will launch with bookshops on 19th June, coinciding with the start of Independent Bookshop Week, and will run for three months until 17th September.

The first full online review copy will be available exclusively to users of the online book club the Good Housekeeping Book Room from 25th June. A range of review books and preview samples will be added on a rolling basis over the summer.

Birlinn, Europa Editions, Granta, Oneworld Publications, Pan Macmillan and Penguin Random House are among publishers participating in the launch, while more will be joining over the course of the programme.

Titles showcased include The Island of Missing Trees by Elif Shafak (Viking), The First Woman by Jennifer Nansubuga Makumbi (Oneworld), The Pavilion in the Clouds by Alexander McCall Smith (Birlinn), She who Became the Sun by Shelley Parker-Chan (Pan Macmillan),  Red Crosses by Sasha Filipenko (Europa Editions) and A Line to Kill by Anthony Horowitz (Penguin Books).

Indies facing 'tough' market welcome ACE Culture Recovery Fund grants - The Bookseller  (7 April 2021)

Independent publishers including Carcanet, Comma Press and Otter-Barry Books say Arts Council England’s second round of grants from its Culture Recovery Fund are much needed as publishers negotiate a "tough" market. 

Publishers said they were grateful for the new grants and plan to use the money to pay staff, shore up online resources and invest in marketing. More than 2,200 organisations have been allocated funds from a pot of £261m, with 24 literary organisations among them. 


Other organisations to benefit include: Children's Discovery Centre (£75,000), CLPE (£90,987), Culture Squared (£552,446), Ilkley Literature Festival (£87,000), Jellybooks (£38,880), Kernow Education Arts (£40,104), Letters Live (£19,794), Little Green Pig (£28,162), National Centre for Writing (£85,389), NAWE (£42,000), New Writing South (£73,100), Nottingham, Unesco City of Literature (£32,521), Poet in the City (£32,947), Poetry London (£27,355), Saraband (£29,000), Settle Stories (£30,552), the Crick Crack Club (£27,086), Writerz and Scribez CIC (£36,000), Writing East Midlands (£28,890), and Writing on the Wall (£27,500).

The first round of the fund was allocated in October last year, and saw some indie presses receiving up to £200,000, with some festivals, including Cheltenham, benefitting by nearly £784,000. 

Jellybooks teams with publishers and retailers for Easter ebooks campaign - Retail Technology Innovation Hub  (25 March 2021)

In partnership with publishers and high street bookshops, Jellybooks is launching a Free Easter Reading campaign for children and adults.

With everyone still in coronavirus lockdown, it has curated a list of ebooks that will enable readers to discover more about our planet, the natural world and the UK and Ireland.

More than 40 books will be available to read online for free in full over the Easter holidays from Tuesday, 30th March until Tuesday, 6th April.

To find out more and view all the titles, click here.

Hot List: Here’s what’s new in your favourite stores and online this week - Marie Claire (19 March 2021)

Discover books with Blackwell’s and Jellybooks. As we count down the days until we can browse our beloved bookshops in person again, technology specialist Jellybooks has partnered with Blackwell’s to exclusively showcase six new debut titles, carefully curated by the expert Blackwell’s booksellers. An interactive window display has been unveiled at Blackwell’s flagship bookshop on Oxford’s Broad Street.

Six physical retail experiences you need to know about - Retail Technology Inovation Hub (18 March 2021)

Don’t believe the coronavirus powered online hype. Physical retail is alive and kicking and remains as relevant as ever in these coronavirus dominated times. But don’t take our word for it. Check out these excellent bricks and mortar innovations.

Jellybooks has partnered with book retailer Blackwell’s to exclusively showcase six new debut titles. An interactive window display was unveiled this month at Blackwell’s flagship store on Oxford’s Broad Street. People can scan QR codes in the window display while on their daily coronavirus lockdown walk to start reading the aforementioned titles.

Jellybooks Discovery - Alliance of Independent Auhtors Self Publishing News (17 March 2021)

It’s always nice to bring some news from my home town. As I’m lucky to be based in Oxford, that happens quite regularly. This week, the news comes courtesy of the original Blackwell’s, one of the world’s most famous bookstores. They are trialling a new “look inside” function for physical books. An idea whose time has come in an age when we can look through windows but not go in. Jellybooks Discovery provides retailers with a QR code that links to the first few pages of a book. AND then provides a link to buy from the store’s website. You can find out more details here.

How famous indie bookstore Blackwell’s is using interactive windows and QR codes to sate book lovers - Internet Retailing (16 March 2021)

DISCOVERY enables readers to ‘peek inside’ thousands of books on the websites of independent bookshops, including Blackwell’s, similar to how readers can ‘look inside’ on Amazon. The key difference with DISCOVERY is that readers can then purchase the book they have previewed directly from an individual bookseller and every penny will go to that retailer.

Six physical retail experiences you need to know about - Retail Technology Inoovation Hub (15 March 2021)

Jellybooks has partnered with book retailer Blackwell’s to exclusively showcase six new debut titles. An interactive window display was unveiled this month at Blackwell’s flagship store on Oxford’s Broad Street. People can scan QR codes in the window display while on their daily coronavirus lockdown walk to start reading the aforementioned titles.

Blackwell's introduces high-tech interactive display - Oxford Mail (12 March 2021)

The interactive book display, created by technology specialist Jellybooks, is being showcased at Blackwell's flagship store on Broad Street, Oxford.

Locals can scan the QR codes seen in the window on their daily walk and start reading the new titles on their phones.

Readers unable to get to the store, can also enjoy the first look of thousands of book titles online, by using Jellybooks' cloud platform for book excerpts and audiobook snippets called Discovery.

Rebecca MacAlister, Area Manager based at the world-famous Blackwell’s Bookshop in Oxford, says: “We’re thrilled to be working with Jellybooks to bring our customers DISCOVERY. One of the special joys of bookselling is seeing a customer pick up a book, open it and become immersed in it, before taking it to the till. We can’t get people back into the shop to recreate that moment yet, but this innovation means we can now offer a flavour of the content of a book through your screen, wherever you are in the world.”

Jellybooks Pilots Bookshop ‘Peek Inside’ with Blackwell’s - Publishing Perpectives (11 March 2021)

The familiar Amazonian preview called ‘Look Inside’ gets a storefront cousin from Jellybooks Discovery, using QR codes, online modals and social emdi links to offer samples, excerpts and snippets.

Blackwell's showcases debuts in Jellybooks partnership - The Bookseller (11 March 2021)

Baclkell's Books has partnered with publishing tech firm Jellybooks to showcase six debuts via an interactive window display, allowing readers to “peek inside” titles on the websites of bookshops in a similar way to Amazon's “look inside” feature!

Blackwell’s and Jellybooks prep digital tools for booksellers - Retail Technology Innovation Hub (5 November 2020)

Blackwell’s and Jellybooks have received a grant from Innovate UK to create a cloud-based platform enabling booksellers to feature samples online.

The objective is to provide independent shops with digital tools that support better book discovery and wider online retailing choice for consumers.

The preview functionality will be freely available to booksellers in the UK and Ireland for integration into their webpages, email newsletters and social media. It will open to readers in January.

Blackwell's interactive shop window powered by Jellybooks launches - Bookbrunch (11 March 2021)

Joint project with Jellybooks allows customers to browse books displayed in window using QR codes scanned by mobiles.

Blackwell’s and Jellybooks prep digital tools for booksellers - Retail Technology Innovation Hub (5 November 2020)

Blackwell’s and Jellybooks have received a grant from Innovate UK to create a cloud-based platform enabling booksellers to feature samples online.

The objective is to provide independent shops with digital tools that support better book discovery and wider online retailing choice for consumers.

The preview functionality will be freely available to booksellers in the UK and Ireland for integration into their webpages, email newsletters and social media. It will open to readers in January.

Measuring reading for smart marketing - how books are made podcast (2 November 2020)

Arthur Attwell from Electric Book Works speaks to Andrew Rhomberg, the founder of Jelly Books, about how publishers use smart ebooks to measure what readers think of a new publication, and to figure out whether it could be a bestseller.

It is one of the marvellously crazy things about publishing that most books are published long before you have any idea whether they’ll be popular. Publishers will spend small fortunes on advances, editing, design, digitization, printing, and marketing before knowing whether a book will sell more than a few hundred copies. Perhaps early reader data can help solve that problem – something Andrew and his team have been working on for years.

More grants for local arts and music organisations - Brixton Blog (19 October 2020)

Arts Council England announced a second round of grants, with several local establishments benefitting...

Culture Recovery Fund: more organisations receive vital support - Arts Council England (16 October 2020)

588 cultural organisations across England are to benefit from a share of more than £76 million, building on the funding awarded from the Government’s £1.57 billion Culture Recovery Fund on Monday. This takes the total to £333 million awarded to support arts and culture this week.

Listen up! Audiobooks finally get a standard - Bookmachine (26 June 2020)

But, we are nearly there! The W3C audiobooks specification that fully describes a suitable standard for audiobook structure, metadata and packaging moved to become a ‘Candidate Recommendation’ in Spring 2020 and it is widely expected that this will become an official mainstream format later this year...

Book sampling service Jellybooks already uses the new W3C Audiobooks standard for submissions (or will convert what they receive from publishers into this standard format).

BBC World Business report - BBC Word Service (28 April 2020)

Andrew Rhomberg, founder of Jellybooks, a startup in the publishing world that focuses on reading analytics, explains why he thinks his service could help persuade people to read more books.

Not a page turner…? - Mail Online (28 April 2020)

According to the report released on Monday, the project by the analytics company Jellybooks had great potential. It showed, for example, that heavy television users perhaps contrary to accepted wisdom did finish books.

'Netflix binge-watchers aren't necessarily less likely to finish reading a book,' the report said. 'If they are genre fans on Netflix and are reading a genre book, there is in fact a positive correlation.'

Men give up reading a book before page 50 -The Times (28 April 2020)

Women persevere, men give up and literary fiction is kept for the weekend.

A pioneering attempt by publishers to rival Amazon’s knowledge of its ebook readers has proved what half the population already knew — men give up before page 50 while women keep going to page 100. It also showed that only 5 per cent of ebooks are finished by more than 75 per cent of readers.

The research project has been described by Arts Council England as “beginning to circumvent the hold that ereading platforms have had on data about reading habits”. Amazon rarely releases data from the treasure trove it has gathered on readers using its Kindle platform.

In 2016 Kobo, a rival ereading company, released figures that suggested that an ebook reader buys almost twice as many items as they read. Yesterday’s report said that 60 per cent of ebooks “fell into a range where 25 to 50 per cent of test readers finished them”. An earlier Kobo report found that the most-finished genre was romance — which was finished by 62 per cent of readers — followed closely by crime and fantasy. Only 44 per cent finished Donna Tartt’s 784-page The Goldfinch.

According to the report released yesterday, the project by the analytics company Jellybooks had great potential. It showed, for example, that heavy television users — perhaps contrary to accepted wisdom — did finish books. “Netflix binge-watchers aren’t necessarily less likely to finish reading a book,” the report said. “If they are genre fans on Netflix and are reading a genre book, there is in fact a positive correlation.” The research also suggested that genres are picked for different times of the week, so “literary fiction appears to be more of a weekend read”. 

Reading for Pleasure: An Evidence Review - Arts Council England (27 April 2020)

The rise of e-books brings the potential for gathering a revolutionary amount of finely-grained data about reader habits – subject, of course, to data protection legislation. We don’t know exactly how much data Amazon and iBooks have gathered, or how they are using it. White papers from Kobo offer intriguing glimpses of what might be possible, but lack detailed information about methodology.

New research is beginning to circumvent the hold that e-reading platforms have had on data about reading habits. A commercial company called Jellybooks has begun gathering permissioned data from readers who agree to participate in research in exchange for free e-books (primarily pre-publication). Most of this research is carried out for publishers wanting to make decisions about the marketing, publicity and promotion of specific books. Jellybooks knows the age, gender and country of participants, as well as their genre interests, and records data on when, what and how much they as well as whether they would recommend the book. 

Denmark, UK, and Germany Represented in ContentShift Competition This Year - Publishing Perspectives (1 July 2019)

The ContentShift accelerator is “designed to help each young company gain access to an international network of investors, entrepreneurship experts, and industry authorities,”...

The five finalist companies [including Jellybooks] announced today (July 1) were chosen by the competition’s jurors from a pool of 36 applicants. In the next three months, the founders and entrepreneurs will participate in coaching sessions and a joint workshop weekend.

Book Publishing’s Weak Bet On “Fire And Fury”? Blame Data - FastCompany (12 January 2018)

The only way forward is for publishers to get to know their actual users better–readers, not bookshops–and change their production methods to be more lean and agile. This is old hat in many other industries but still counts as revolutionary in book publishing (which still sees itself as cultural institution, not just a commercial media operation). Some of this is already underway, at least as baby steps.

[Jellybooks] has held digital focus groups for publishers (including Macmillan’s corporate siblings in Europe) where we measure how readers engage with a book, whether they finish it, would recommend it, and more–all before it’s ever published.

Publishing’s Plot Thickens—With A Digital Twist - CMO (12 September 2017)

Judging A Book By Its Cover As with many industries, data is also playing an important role in the changing landscape, not least when it comes to better understanding readers. “Historically, book publishing has been very much driven by ‘gut instinct,’ personal judgment, fads, trends, and similar,” Andrew Rhomberg, founder of JellyBooks, said. JellyBooks specialises in collecting and analysing reading data. “What we are trying to achieve is to put publishing on a more data and analytics-based footing. Our goal is to identify for each book what its audience actually is and connect the right book with the right audience.”

Reader Analytics from Jellybooks: Crunching the Numbers to Improve Book Marketing and Sales - JANEFRIEDMAN.COM (27 July 2017)

Last year, the New York Times dubbed JellyBooks “Moneyball for Book Publishers.” If you’re not familiar with Jellybooks, here’s the short version: They research consumer reading behavior, and that research is typically paid for by publishers. While companies like Amazon and Apple can track reader usage and data, that data isn’t typically shared with publishers. So Jellybooks gathers willing readers and secures their permission to collect and report on their anonymized reading data to publishers.

Why Book Publishing Seeks Artificial Intelligence - Huffington Post (19 June 2017)

[...] A lot has changed since 2014, and publishers are now beginning to invest in reader analytics. Companies like Jellybooks and Inkitt engage readers and then analyze the book experience by embedding tracking software into digital Advanced Reader Copies (ARCs). The tracking software is activated by roughly 300 focus group readers, who sign up to get free ebooks in exchange for providing information about their reading experience. [...]

Amazon Charts, Amazon’s new bestseller list, ranks titles by ‘most read’ and more - Techcrunch (18 May 2017)

Providing data on how books are being consumed is not only the domain of Amazon. Others like Jellybooks have also tried to build a recommendation and discovery platform on this premise.

Observing the audience: how reader analytics are influencing the industry - Bookmachine (13 October 2016)

Reader analytics are garnering huge attention at the moment and there are at least four major talks at this year’s Frankfurt Book Fair discussing how and why publishers and authors can collect data on their readers. But with reader analytics taking the spotlight in publishing, the debate over the ethics of data harvesting and its uses has been brought to our doorstep.

Algorithms Could Save Book Publishing—But Ruin Novels - Wired (16 September 2016)

…Publishers can hire Jellybooks to conduct virtual focus groups, giving readers free ebooks, often in advance of publication, in exchange for their sharing data on how much, when, and where they read. Javascript is embedded in the books, and at the end of each chapter, readers are asked to click a link that sends the data to Jellybooks. In almost two years, the company has run tests for publishers in the US, England, and Germany, and uncovered one sobering fact: Most novels are abandoned before readers are halfway through them. Jellybooks's findings can guide publishers on their marketing, and even whether it's worth signing an author again. "Hollywood moguls might do test screenings for movies to decide on how much [marketing] budget a movie should get," says Andrew Rhomberg, the founder of Jellybooks. "That was never done for books."

Publishers' Dilemma: Judge A Book By Its Data Or Trust The Editor's Gut - NPR (2 August 2016)

…Up to very recently we really didn't have any insights into how readers were behaving with books in terms of their reading patterns or their reading of a specific book. All of that was kind of missing," Raccah says. Digital books made it possible to track the way people read and companies like Amazon and Apple could gather that data, but didn't share it with publishers.

Now a number of businesses have sprung up that specialize in reader analytics and they are sharing their findings. Andrew Rhomberg is the founder of Jellybooks, a London-based company that began gathering reader data to help publishers with marketing decisions. "But since then, publishers have discovered they can use it for all sorts of other reasons like why did a book that we launched not really sell despite having big expectations for it," Rhomberg says. "Or if it's a first-time author who seems to be selling well, are people really reading that author and [will they] buy the second book?" To figure that out Jellybooks recruits readers by offering free e-books in exchange for allowing the company to collect reading data. It tracks whether or not the reader finishes the book — most don't get half way through. Jellybooks also measures how long it takes to read a book and asks those who do finish it if they would recommend it. Sometimes, Rhomberg says, the results are surprising.

One of the big distinctions that one needs to make ... is whether you think data is the decider, or whether you actually are simply using data as one of the forms of information that you use. Dominique Raccah, publisher and CEO of Sourcebooks "Once you have the data that says 90 percent of readers gave up after three chapters, it's pretty clear," he says. "On the other hand there are books where the editor said this is a lovely, lovely book and she couldn't convince anybody in-house and then it turns out readers just devour it."

Publishing a book will always be a gamble, she says, and gut instinct will always play a role in choosing what books to publish. But now that it's possible to collect real data on the way people read, that will become a part of the process as well.

Books: Brave New Data-Smart World - Metropole (June 2016)

Jellybooks beta-tests e-books by offering readers free copies in exchange for permission to record and analyze their reading habits - their rates of completion, reading velocity, and likelihood to recommend. It turns out that only five percent of the books tested were finished by more than 75 percent of the readers (men tend to abandon a book sooner than women), and the average completion rate was between 40-50%. Business books are among the least finished e-books tested. Rhomberg concludes: "The 19th century approach of 100-page rambling introductions that lay out the background will turn off 21st century readers."

Book-publishing's naughty secret - The Economist (26 May 2016)

In 2013, the Romance Writers of America (RWA) estimated that sales of romantic novels amounted to $1.08 billion, and accounted for 13% of adult fiction consumed that year, outselling science-fiction, mystery and literary novels. In the five years to 2015 in Britain alone, romance and erotic fiction sold 39.8m physical books worth £178.09m. The sector has also been among the most innovative, with a strong tradition of independent and self-publishing. It was one of the first to capitalise on the anonymity offered by e-books and, according to Jellybooks, a British company that analyses e-book data, romance readers are twice as likely to read on smartphones than literary novel or non-fiction readers.

Moneyball for Book Publishers: A Detailed Look at How We Read - New York Times (14 March 2016)

While e-books retailers like Amazon, Apple and Barnes & Noble can collect troves of data on their customers' reading behavior, publishers and writers are still in the dark about what actually happens when readers pick up a book. Do most people devour it in a single sitting, or do half of readers give up after Chapter 2? Are women over 50 more likely to finish the book than young men? Which passages do they highlight, and which do they skip? Mr. Rhomberg's company is offering publishers the tantalizing prospect of peering over readers' shoulders. Jellybooks tracks reading behavior the same way Netflix knows what shows you binge-watch and Spotify knows what songs you skip.

Men make up their minds about books faster than women, study finds - The Guardian (8 March 2016)

Men and women are equally likely to finish a book - but men decide much faster than women if they like a story or not, according to analysis of reading habits by Jellybooks. The start-up, which focuses on book discoverability and reader analytics, has tested hundreds of digital titles on hundreds of volunteer readers over the last few months. Working with many of the UK's major publishers, it uses a piece of JavaScript in the ebooks to look at readers' habits: when they pick up, complete or abandon a title.

Jellybooks: Tracking Reader Engagement for Better Marketing - Publishing Perspectives (26 August 2015)

Andrew Rhomberg explains how Jellybooks 'smart' software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers.

Jellybooks wins £25,000 technology prize - The Bookseller (4 April 2014)

Jellybooks' Project Crowberry solution proposed embedding custom-built Javascript into e-book files. The idea was to emulate the success of Google Analytics itself, which tracks how browsers interact with websites through a small Javascript file that is included in every webpage. The initial pilot would be focused on advance copies with readers encouraged to interact with the book in return for receiving the free edition. The initiative would then be rolled out more widely. Jellybooks will work with the International Digital Publishers Forum (IDPF), the organisation that oversees the ePub standard, to embed the Javascript. Bill McCoy, executive director of IDPF, said: "The ePub 3 format is the next evolution of the global ebook standard. ePub 3 is based on HTML5 and offers many exciting new capabilities for authors, publishers and retailers, including the ability to integrate advanced analytics solutions."

German articles featuring Jellybooks

E-Leser über den Inhalt, nicht über den Preis gewinnen - Buchreport (22 Juni 2020)

Jellybooks-Chef Andrew Rhomberg hat auf dem Digital Publishing Summit 2020 referiert. Er wirbt für browserbasiertes Lesen („Reading in the Cloud“) und die damit möglichen Marketingoptionen. Im buchreport-Interview spricht er auch über die Erfahrungen mit der Corona-Pandemie und antwortet auf die Fragen:

Hat sich das Lesen während der Pandemie verändert, Mr Rhomberg?

Verlage haben während des Lockdowns versucht, mit noch mehr Niedrigpreisen oder Freiexemplaren neue Kunden zu gewinnen. Ein vielversprechender Ansatz?

Was verhindert potenzielle Leser, Leseproben zu nutzen?

Buchkäufe erfolgen häufig auf Empfehlung: Was kann in diese Richtung getan werden?

Sie stupsen E-Book-Leser an, Bücher zu Ende zu lesen, nach Leseproben das Buch zu kaufen: Was bringt das und wie weit führt das?

Der Code des Künstlers - BR Fernsehen (22 Oktober 2019, 21:30, 44 min)

Kann ein Algorithmus etwas vollständig Neues in die Welt zu bringen, schöpferisch sein? Ist das Kunst oder fake? Wird der Mensch aus dem letzten Gebiet verdrängt, in dem er sich einzigartig glaubte: der Kreativität?

Was ist Intuition, was ist Kreativität? Und - gibt es so etwas wie einen Künstler-Code, den man programmieren kann?

Ein Film über programmierbare und nicht programmierbare Künstler. Über schöpferische Menschen, künstlerische Intelligenz und das Unsagbare in der Kunst. Ein Film über die Frage, wie vorhersehbar unser Leben ist, unser Geschmack, unsere Gefühle.

Ein Film, in dem nach Antworten gesucht wird: beim Forschungslab von google arts and culture in Paris, vor der "Nachtwache" von Rembrandt in Amsterdam, im Atelier des Malers Romas Lipski und seiner KI-Muse in Berlin, im Konzertsaal beim Hören der Uraufführung von Mahlers 10. KI-Symphonie bei der Ars Electronica in Linz, bei der Dichterin Ulla Hahn in Hamburg, bei dem Philosophen Julian Nida-Rümelin in München, dem Mathematiker Markus du Sautoy in London, u. a. [wie sum Beispiel Jellybooks ab Minute 38]

Fünf Start-ups in der Endrunde - Boersenblatt (1 Juli 2019)

"Fünf Start-ups aus Deutschland, Dänemark und England ringen um den Titel "Content-Start-up des Jahres". Sie nehmen am Accelerator CONTENTshift der Börsenvereinsgruppe (#cosh19) teil. Die Jury hat die Start-ups aus 36 Bewerbungen aus neun Ländern ausgewählt."

Reader Analytics im wissenschaftlichen Publizieren - Buchreport (20 September 2018)

"Über Bücher lässt sich schlecht streiten. Verlage haben außer den Verkaufszahlen nur dünne Metriken, mit denen sie die Qualität ihrer Produkte messen können. Reader Analytics wollen diesen Mangel beseitigen und dem Leser quasi über die Schulter und in den Kopf schauen. Kann damit das „Bauchgefühl“ bald in Pension geschickt werden?"

Neue Impulse für das digitale Lesen: Der Digital Publishing Summit Europe 2018 - IG Digital (10 Juni  2018)

"Neben Tolino waren weitere bemerkenswerte Initiativen vertreten: Die inzwischen in Deutschland durchausbekannten E-Book-Analytiker von Jellybooks stellten ihre Methoden zum E-Book-Testing, für Leserunden und Auswertung des Lese-Verhalten und für A/B-Testing von Buch-Covern und Vermarktung vor. Für die Optimierung des Angebots im digitalen Lesen bieten diese Tools großes Potenzial, gerade in Zeiten von stagnierenden Verkaufszahlen im Gesamtmarkt. Und nicht zuletzt hat sich mit Lovelybooks mittlerweile ein gut etablierter Partner für den deutschen Markt gefunden. Als weitere Plattform aus Deutschland war auch Volker Oppmann mit Mojoreads vertreten: Der hier realisierte Ansatz einer gemeinnützigen Leseplattform, die sich insbesondere durch Schutz von Leserdaten und bewusste Abgrenzung von internationalen Ökosystemen positioniert, verdient Aufmerksamkeit und Zusammenarbeit mit Verlagen in unserem Markt." 

Erfolg nach Rezept: Wie Reader Aanalytics die BÜCHERWELT VERÄNDERT - Digitur (24 März 2018)

"Ziel eines jeden Autors und Verlages ist es, ein Buch zu schaffen, das niemand aus der Hand legen möchte. Zu erkennen, ob man einen zukünftigen Bestseller in den Händen hält, ist jedoch praktisch unmöglich. Wie wäre es also, wenn die Leser selbst entscheiden: Durch Leseranalytik ist es bereits möglich, Leseverhalten zu erfassen und genauestens zu analysieren. Welche Bücher werden gelesen? Welche verstauben in der virtuellen Bibliothek? An welchen Stellen wird die Lektüre unterbrochen oder sogar vorzeitig beendet?" 

Jellybooks weiß, was Leser wollen - Buchreport (7 März 2018)

"Lovelybooks und Jellybooks gehen eine Parteschaft ein. Die Partner haben gemeinsam eine Gesamtlösung entwickelt, um Bücher noch vor dem Erscheinungstermin mit Lesern zu testen und von Lesern bewerten zu lassen. Dadurch sollen Autor und Verlag besser verstehen können, wie Bücher bei Lesern wirklich ankommen."

Zukunftsroman - Wiener Zeitung (17 Januar 2018)

"Auch wenn das Schreiben aus der Mode zu kommen scheint: Wir werden noch lange lesen. Allein: was genau?"

Mit Jellybooks lernen Verlage und Autoren die Leser kennen - Buchreport (6 November 2017)

" Die Digitalisierung des Buches hat alle gewachsenen Beziehungen im Publishing verändert: die zwischen Autoren und Verlagen, die zwischen Verlagen und Handel und die zwischen Handel und Lesern. Sie hat sogar direkte Beziehungen zwischen Lesern und Autoren gestiftet."

Leser-Tracking als Königsweg - boersenblatt.net (23 Oktober 2016)

"Reader Analytics, das Auswerten des Leserverhaltens: Für Amazon ist das seit Jahren Alltag – während Verlage auf diesem Feld gerade ihre ersten Schritte tun. In welchem Tempo sie unterwegs sind und was sie sich von dem Verfahren versprechen: Die IG Digital im Börsenverein holte das Thema bei der Frankfurter Buchmesse auf die Bühne."

Die Leser als Black Box - Deutschlandradio Kultur (17 August 2016)

"Wir stellen Lesern kostenlose Leseexemplare zur Verfügung, das sind digitale Leseexemplare", sagte Andrew Rhomberg, Gründer von Jellybooks im Deutschlandradio Kultur. "Während man liest, zeichnen wir im Hintergrund auf, wie sie denn gelesen werden." Diese Lesedaten werden dann übermittelt und ausgewertet. "Dann können wir dem Verleger sagen, wurden die Bücher fertig gelesen oder auch nicht, wie schnell wurden sie gelesen, würden die Leser sie empfehlen." Die Testleser machten das ehrenamtlich und bekämen statt eines Honorars nur das Gratisexemplar des Buches.

Britische Firma analysiert Leseverhalten für deutsche Verlage - Berliner Zeitung (29 April 2016)

Wir stellen Lesern kostenlos Leseexemplare als E-Book zur Verfügung. Darin ist eine Software enthalten, die aufzeichnet, wann welches Kapitel geöffnet wird, wann es geschlossen wird, ob der Leser Kapitel überspringt, ob er das Buch fertig liest oder wo er abbricht, und wie lange jemand braucht, um ein Buch zu lesen. Anschließend gibt es einen Fragebogen: Ob er das Buch weiterempfehlen würde, wie er es findet, ob Cover und Covertext dem Buch entsprechen.

Der Billy Beane der Buchwelt - Buchreport (18 April 2016)

So wie Beane den Baseball und insbesondere die Arbeit der Vereine revolutionierte, werde Rhomberg radikal die Arbeit der Verlage beeinflussen, und zwar wie sie Bücher erwerben, veröffentlichen und vermarkten. Rhomberg biete den Verlagen einen Blick über die Schulter des Lesers: Verschlingen die meisten Menschen ein Buch in einer einzigen Sitzung oder springt die Hälfte der Leser nach Kapitel 2 ab? Sind es eher Frauen über 50 als junge Männer, die bis zum Schluss durchhalten und ein Buch zu Ende lesen? Welche Passagen markieren sie, und welche werden übersprungen?

Während E-Book-Händler wie Amazon, Apple und Barnes & Noble fleißig Daten über das Leseverhalten ihrer Kunden sammelten, blieben Verlage und Autoren immer noch im Dunkeln darüber, wie die Leser eigentlich lesen. Hier setze Rhomberg an: Jellybooks sei über das Leseverhalten auf gleiche Weise informiert, wie Netflix wisse, in welcher Form seine Kunden Fernsehserien konsumieren und wie Spotify die Songs kenne, die seine Nutzer überspringen.

Reader Analytics: So tickt das Publikum – Buchreport Magazin (November 2015)

Random House schickt demnächst bei Jellybooks 20 Titel ins Feld – „ein Experiment“, sagt Rita Bollig, die beim Verlag für vdas Digital Marketplace Development verantwortlich zeichnet. Der Verlag will seine Leser besser verstehen, aber auch Fehler suchen: Von einigen Titeln hatte sich Random House mehr versprochen und versucht nun herauszufinden, woran es lag.

Der beobachtende Mitleser - Jellybooks bringt sein Leser-analysetool nach Deutschland - Buchreport (7 September 2015)

Die meisten Verlage wissen nur wenig über ihre Leser und deren Lesegewohnheiten. Das will Andrew Rhomberg (Foto), Gründer der E-Book-Empfehlungsplattform Jellybooks, ändern und künftig auch deutsche Verlage mit für sie wertvollen detaillierten Lesedaten versorgen. Nach ersten Tests einer Tracking-Software für E-Books am Jahresanfang u.a. mit Penguin Random House UK startet in diesem September noch der deutsche Ableger Jellybooks.de mit einem Pilotprogramm.

French articles featuring Jellybooks

DPUB Summit 2020 : Readium Web, le futur de l’édition numérique - Lettres Numériques (30 October 2020)

Organisé par l’EDRLab au moins de juin, le Digital Publishing Summit a proposé cette année une conférence présentée par Andrew Rhomberg, créateur de Jellybooks, sur le logiciel Readium Web, ses utilisations et perspectives d’évolution.

La guerre de l’attention au cœur des stratégies des industries culturelles - Événement SNE Assises du livre numérique (November 2019)

Avec la multiplication des offres de contenus narratifs et l’arrivée de nouvelles plateformes de diffusion, comment évoluent les habitudes culturelles des consommateurs ? Quels croisements peuton mesurer entre ces consommations de différents bien culturels ? Quelles stratégies les industries culturelles numériques utilisentelles pour séduire les publics et se démarquer les unes des autres?

Le laboratoire du futur de la lecture - Livres Hebdo (6 November 2019)

Réflexion théorique, partage d’expériences concrètes, innovations, normes techniques, nouvelles écritures : les assises du livre numérique ont exploré les pistes du futur de la lecture, exposée à la concurrence grandissante de multiples autres formes de loisirs.

...Au moins, la lecture numérique permet d’observer ce phénomène, de le mesurer et de vérifier ce qui fonctionne, ou pas. C’est ce que propose Jellybooks, une société britannique d’analyse des comportements des lecteurs, qui traque via des panels de volontaires l’effet des couvertures, la durée de l’attention (20 à 30 minutes au maximum) ou les moments de décrochage, les recommandations sur les réseaux sociaux, ou leur absence, et pourquoi – tout le contraire du pari romantique sur l’intuition de l’éditeur et les succès improbables qui la récompensent, parfois. Pour Andrew J. Rhomberg, son fondateur, la ligne de fracture est surtout de genre, plus que de génération, les hommes étant plus enclins à abandonner un livre qui ne les accrochera pas dans les 20 premières pages, alors que les femmes tiendront plus longtemps.

Quelles nouveautés et développements techniques au service du livre numérique ? - Livres Hebdo (25 June 2019)

La première journée du Digital publishing Summit à Paris a présenté l’état des développements et des usages autour de la norme EPUB3 et des programme Readium et LCP géré par EDRLab.

Digital Publishing Summit : les moyens de savoir enfin ce que veut le lecteur - Livres Hebdo (16 May 2018)

La technologie aussi est au cœur des nouveaux outils d’étude des habitudes et des goûts des lecteurs. Andrew Rhomberg, fondateur de JellyBooks, a présenté les résultats obtenus avec son système de suivi de lecture qui enregistre tout de l’usage d’un livre, à commencer par le critère premier : a-t-il été terminé et en combien de temps. Avec 300 à 500 lecteurs (jusqu’à 800 s’il faut tester aussi différentes couvertures), motivés par un accès à des livres non encore publiés, et avertis de l’objectif, Jellybooks est capable de prédire le succès ou l’échec d’un roman dans 90% des cas, assure Andrew Rhomberg qui travaille avec les plus grands groupes d’édition au Royaume-Uni et en Allemagne. 

Quand les livres électroniques mettent leurs lecteurs à nu - Les Echos (7 July 2016)

La petite start-up anglaise Jellybooks, fondée en 2011, a en effet mis au point un logiciel capable de recueillir ce genre d'informations. Et si les éditeurs sont un peu gênés d'avoir recours à cet outil, notamment vis-à-vis des auteurs qu'ils veulent choyer, il leur fournit des informations difficiles à refuser pour leur marketing.

Concrètement, Jellybooks distribue un ou deux livres électroniques gratuitement à des lecteurs potentiels, contre la permission d'y installer un logiciel qui va décrypter comment ils ont lu l'ouvrage, en combien de temps, quels chapitres ils ont sauté, le cas échéant à quel moment ils ont abandonné, etc.

Les données recueillies automatiquement sont complétées par un petit questionnaire qualitatif en fin de lecture, demandant notamment si vous recommanderiez le livre en question. Lancé par Andrew Rhomberg, Andy Robertson et Jeff Abrahamson il y a deux ans après un concours d'innovation à Londres sponsorisé par l'éditeur Penguin, l'outil d'analyse de Jellybooks a déjà pour client la branche allemande de Penguin Random House, le numéro un mondial du secteur, ou encore Elsevier et Bonnier Group.

En général, un éditeur passe commande à Jellybooks pour qu'il étudie la réception potentielle d'une vingtaine de livres. « Les éditeurs français sont restés réticents pour l'instant, mais on discute », note au passage Andrew Rhomberg.